Post by account_disabled on Dec 3, 2023 9:09:38 GMT
It is not uncommon for a company to have more than one website and for them to link to each other. These links, for the most part, are not unnatural and do not form a PBN.
Many businesses operate more than one website, and it's natural that they want to make sure that visitors discover their other websites as well. Often, these links are placed in the footer.
You don't have to worry about these links or breaking the connection Country Email List between your properties, as long as everything happens naturally and without manipulative purposes. Just don't use optimized anchor text for these links. A group of sites becomes a private blog network only when their primary purpose is link building; multiple sites owned by a company are not necessarily a PBN.
What should you do if your website has links from PBN?
If you think your site has links from a PBN or other low-quality sources, you should take the time to clean it up.
First, we recommend identifying any unnatural links – you can do this using SEMrush's Backlink Audit tool .
You can select specific toxicity markers to analyze your site's link profile, including those that typically signal a link network.
img-semblog
However, you should also check your link profile for broader indicators, including those that indicate links deemed manipulative or coming from a malicious environment. You can use our backlink analysis guide to learn more about backlink checking and how to identify toxic links.
Then, you'll need to clean up links that are deemed low-quality, malicious, or from private blog networks, either by removing the links or by adding the links to a disavow file.
Overall, the use of private blog networks is not a link building tactic we recommend or endorse.
Many businesses operate more than one website, and it's natural that they want to make sure that visitors discover their other websites as well. Often, these links are placed in the footer.
You don't have to worry about these links or breaking the connection Country Email List between your properties, as long as everything happens naturally and without manipulative purposes. Just don't use optimized anchor text for these links. A group of sites becomes a private blog network only when their primary purpose is link building; multiple sites owned by a company are not necessarily a PBN.
What should you do if your website has links from PBN?
If you think your site has links from a PBN or other low-quality sources, you should take the time to clean it up.
First, we recommend identifying any unnatural links – you can do this using SEMrush's Backlink Audit tool .
You can select specific toxicity markers to analyze your site's link profile, including those that typically signal a link network.
img-semblog
However, you should also check your link profile for broader indicators, including those that indicate links deemed manipulative or coming from a malicious environment. You can use our backlink analysis guide to learn more about backlink checking and how to identify toxic links.
Then, you'll need to clean up links that are deemed low-quality, malicious, or from private blog networks, either by removing the links or by adding the links to a disavow file.
Overall, the use of private blog networks is not a link building tactic we recommend or endorse.