Post by account_disabled on Sept 4, 2023 11:33:37 GMT
Meet the New Normal
Meanwhile, the world is creaking according to the new economic and social paradigm, the common individual is walking within this never before traveled “normality”, encountering thousands of barriers and adverse and diverse situations.
Completely new environments are presented in personal life, we can also observe permanent coexistence with a partner/family or simply constant loneliness, a family member with whom we necessarily have to collaborate and in the worst case, having to live the experience of not being able to go to care centers and hospitals, in case someone is hospitalized.
We must know that work itself has mutated, the worst situation is that it Phone Number List stopped and left a large complex hole to occupy in desperation for an exit or a simple escape from boredom, in other cases, it entered each of the houses to (try to) be part of the routine and the environment, in others it was achieved, taking large amounts of time and ignoring common terms such as work hours, lunch time or simply weekend.
Whether for health reasons or to improve personal comfort, the impulse that normally carried the user in their experience when purchasing a product and/or service has suddenly changed, and in the same way, the way of making a purchase.
Is it digital transformation or acceleration?
You could say that the basis of the transformation or rather acceleration , has a more focused orientation towards digital platforms that lies, in the same way this introduction, in the change in the habit of use and consumption by users.
For a better understanding, I will cite the work done by a Chinese press agency called Sinclair and their study “ Phases of post-disaster recovery ” (first Google search result “ Sinclair Phases of post-disaster recover ”).
Recovery stages after disaster
Pre-Outbreak
This company addresses the communication work of brands in four stages of the pandemic with respect to the market and the first is the “ pre-outbreak ”, this refers to our daily normality that we used to have and the first signs of what was approaching.
Let's remember a little about what our daily routine looked like, movements, shopping, outings, weekends, events, among other activities. The classic chain of stimulation had many sources of entry to the senses to end in a purchase or a first contact with a product or service, shop windows, shelves, how another person dressed in the work environment or a friend telling you what was new. had bought (word of mouth).
Meanwhile, the world is creaking according to the new economic and social paradigm, the common individual is walking within this never before traveled “normality”, encountering thousands of barriers and adverse and diverse situations.
Completely new environments are presented in personal life, we can also observe permanent coexistence with a partner/family or simply constant loneliness, a family member with whom we necessarily have to collaborate and in the worst case, having to live the experience of not being able to go to care centers and hospitals, in case someone is hospitalized.
We must know that work itself has mutated, the worst situation is that it Phone Number List stopped and left a large complex hole to occupy in desperation for an exit or a simple escape from boredom, in other cases, it entered each of the houses to (try to) be part of the routine and the environment, in others it was achieved, taking large amounts of time and ignoring common terms such as work hours, lunch time or simply weekend.
Whether for health reasons or to improve personal comfort, the impulse that normally carried the user in their experience when purchasing a product and/or service has suddenly changed, and in the same way, the way of making a purchase.
Is it digital transformation or acceleration?
You could say that the basis of the transformation or rather acceleration , has a more focused orientation towards digital platforms that lies, in the same way this introduction, in the change in the habit of use and consumption by users.
For a better understanding, I will cite the work done by a Chinese press agency called Sinclair and their study “ Phases of post-disaster recovery ” (first Google search result “ Sinclair Phases of post-disaster recover ”).
Recovery stages after disaster
Pre-Outbreak
This company addresses the communication work of brands in four stages of the pandemic with respect to the market and the first is the “ pre-outbreak ”, this refers to our daily normality that we used to have and the first signs of what was approaching.
Let's remember a little about what our daily routine looked like, movements, shopping, outings, weekends, events, among other activities. The classic chain of stimulation had many sources of entry to the senses to end in a purchase or a first contact with a product or service, shop windows, shelves, how another person dressed in the work environment or a friend telling you what was new. had bought (word of mouth).